All the money raised from carrier bag sales (excluding VAT) is donated to the Iceland Foods Charitable Foundation, which distributes it to other good causes. In England, all funds raised by the new charge will be donated to the University College London (UCL) Dementia Challenge, which aims to find a cure or disease-modifying therapy for dementia by 2025. In Wales and Scotland we are supporting our partner children’s charities – The Children’s Food Trust, NYAS (National Youth Advocacy Service) and When You Wish Upon A Star – as well as UCL. In the past we have made substantial donations to Alzheimer’s Research UK and The Royal British Legion. In Northern Ireland all proceeds are donated to local environmental projects, as legislation there demands.