What does Iceland do with the money raised on carrier bags?

All the money raised from carrier bag sales (excluding VAT) is donated to the Iceland Foods Charitable Foundation, which distributes it to other good causes. All funds raised by the new charge will be donated to our Charity of the Year, Alzheimer's Society. 

Our focus is on helping those already living with the disease and their families and carers, through support for a range of Alzheimer’s Society and Alzheimer Scotland services including Dementia Cafes and Singing for the Brain groups, Dementia Connect online hub, Side by Side volunteer service, Talking Point online forum and support helpline.

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